We love HUNGER! E questa è una buona motivazione per intervistare RANKIN!

What is the idea behind the idea of the new magazine?
The new magazine is about me being Hungry. It’s for all the other hungry people out there. It’s about being Hungry to keep on creating and collaborating with like minded people. It’s my take on fashion, art, music and everything that interests me. From intriguing, intellectual and crazy characters from the past, to new up-and-coming artists with diverse skills and an exciting approach to the world. These people and their work is what really excites me.  Also we hope it’s beautiful to look at and sexy to hold and feel.
What have you treasured from your previous publishing projects and what is totally new with this one?
Wow – big question. I love the other magazines Jefferson and I have created together, especially Dazed & Confused. Some people don’t realize we still own them all, independently. Dazed is where I started from and it will always be my first love. But it’s for a younger generation and as I’ve grown up my tastes have changed. The new magazine represents where they’re at now. I hope I live long enough to grow out of The Hunger as well. Watch this space, I’ll end up doing a magazine about Death and Funerals. I love magazines.
The magazine has a subheading that I loved very much. But in an age so fast, where everything is chewed and consumed rapidly, do you think there is still an audience that wants to deepen cultural aspects?
It’s funny, I think you should make a magazine for yourself, first and foremost. If you do that, then generally you’ll find an audience. That’s how I make my decisions about work; Will I like it personally? If it’s a yes, then I do it. I have made mistakes, but as my career goes on, I make less and less.

How has your relationship with fashion changed over the years?
Another big question. It’s been a rocky road but now I feel really happy that I have found a place for my work. I love fashion, but don’t love all of its unique aspects. I’ve grown up and I can just ignore the ones I don’t like and try not to get too involved in them.
Who do you think is interesting at this moment in the fashion industry? Who are some of the things you like?
So much. Especially London, which is buzzing with new designers. For example; today I’m working with Todd Lynn, quite a young designer. He’s incredible!
Of the many experiences you have accumulated so far, which are the ones that both represent you?
That’s a difficult question to answer. Each new phase is representative of where you are at that point in your life. Some of my favorite pictures were taken when I was just starting out working on Dazed & Confused, but I also love a lot of what I’ve been doing for the Hunger recently. There is a similarity to my approach and excitement about what I’m shooting and it’s me at my most honest. Which I think is the most important thing to be as a photographer.

The magazine has a strong connection with the video. How has new technology changed your way you relate to your work?
It’s completely changed it. I’m using video everyday in photo shoots. Digital technology has changed the way I take pictures. It’s so immediate and collaborative. Personally, I love it and wouldn’t want to change back to film.
What is your relationship with the web? How do you think bloggers and webzines have influenced the fashion industry? In this rich world of names who do you favor more?
It’s a funny relationship – I love the web for so many reasons. For example hungertv.com compliments the magazine, but essentially, this is an entirely different beast to the magazine. Nothing can take away from the luxury and sense of satisfaction that comes from making or owning printed matter, however an online presence is necessary these days, and also offers a whole world of new opportunities. For a start, there doesn’t seem to be any good video-focused magazines online, so it’s really exciting to be doing something multi-platform and refreshing. I’ve got a committed and extremely talented film team who are taking the fashion shoots and interviews that we are doing for the mag, and transforming them into a completely different experience and making it fun and personal for the viewer to watch. We’re in the process of redesigning the website. The current site is still fully operational, but we’re working on making the experience even more exciting, so look out for the relaunch before we release Issue Two!
As for bloggers. I enjoy some of them, the astute clever ones or the visually exciting. But let’s be honest, there’s also a lot of dross out there and a lot of people stealing other people’s ideas, quotes, etc. I think that’s the horrible aspect of the web, there is no accountability.
How do you imagine the future of paper magazines?
I think magazines will last forever in some form. They are such beautiful objects to own and hold. But the golden age is over and we should get used to it. We have to embrace working on lots of different levels and platforms. It’s exciting if you just accept it!
You have created many ​​things that have greatly influenced many other creative people and your successes to date have been many. What are the other things you still wish to accomplish?
That’s a huge compliment, thank you. I’m not sure I deserve it. One of my ambitions is to direct a feature film that people go to watch. I made one a few years ago, which critically did okay, but commercially was a flop! I want to make something that people want to watch. But I’m waiting to find a story I have to tell. That’s the key. It’s got to be a story you “have” to tell. You can’t just do it for the sake of it.
What is the future ahead for ‘Hunger ‘?
World domination. I want us to feed the world! Ah, Ah!

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